Hi guys,
A real quick post today to comment on the beauty that is the one click upsell.
For those of you who haven’t come across it before it’s a great way to make more money when someone is purchasing off you.
Rather than trying to upsell them before the sale goes through – i.e. they add item A into their basket and you go “Would you also like item B?” – which can sometimes cause shopping cart / purchase exit (and a non purchase). You instead wait until after they have placed their order and then offer the additional item for sale.
I’ve created a real quick video of an upsell in action from one of my favorite online retailers who have just added the upsell to their shopping cart. It’s just over a minute long so watch and enjoy,
Andrew.