A real quick post today to comment on the beauty that is the one click upsell.

For those of you who haven’t come across it before it’s a great way to make more money when someone is purchasing off you.

Rather than trying to upsell them before the sale goes through - i.e. they add item A into their basket and you go “Would you also like item B?” - which can sometimes cause shopping cart / purchase exit (and a non purchase). You instead wait until after they have placed their order and then offer the additional item for sale.

I’ve created a real quick video of an upsell in action from one of my favorite online retailers who have just added the upsell to their shopping cart. It’s just over a minute long so watch and enjoy,

Andrew.

I’ve just created a new video showing you Easy Hidden Profits in your business. If you’d like to check it out - while it’s still available - go right now to:

Unlock Easy Hidden Profits in Your Business

Enjoy!

They were in a food court - admittedly in an up market area - but you’re still competing with other businesses that can serve food faster and at much lower prices. It was a restaurant experience through and through but in the wrong location.

Make sure you serve the right market - give them what they want and keep your tills ringing!

Now I have never been to that Thai restaurant, I don’t know if it has good food, I don’t know if it has the same owners it had over 10 years ago. But what I do know is that they got one marketing aspect of their business dead right – get people to notice you. Ironically it was exactly the thing that my work colleague disliked about the business that I suspect is one of the keys in that business and the building still being in existence and identical today.

Having features of your business that are Unique, Memorable and Eye-Catching is key in getting your customers to Notice and Remember you. Of course there are other ways of doing this than a pink building – but it’s a great example that just because people don’t like something doesn’t mean it doesn’t work as a promotional tool.

What do you do in your business to make it Unique, Memorable and Eye-Catching?

We spent ours at Oreti which is a blissfully quiet resort beside Lake Taupo.  I had discussed with my Coach what we would do at the end of the year to know that we had made it and achieved so much during the year.   I got a clear mental picture of relaxing on a deck with both the kids asleep and us looking out over Taupo - fortunately Kim was able to find the resort that fitted my mental picture.

We intentionally set it up so that we did relax and renew ourselves - no TV, no games, just books and quality time together as a family.  I read Andre Agassi’s new book “Open: An Autobiography” - which is an amazing read and I know I’ll read it again - plus I’ll probably do a post on what I got out of the book.

We also spent some time working more on the Vision for Amazing Business and this has really helped us hit the ground running this year - and to know what to focus on and what to delete.  I realised last year that Vision was the big thing that was missing and holding us back, and given how inspired I have felt for the start of this year I know it’s building powerfully on the work on Vision we did last year.

So far it has also confirmed for me a theory that one of our clients (who has taken a new business from $0 to worth over a million dollars in less than a year) has - he believes that the way you start your year sets the tone and the energy for the year ahead.  Here’s to more of this energy because I’m loving it - how did you spend your New Years?

Hmmmm, wait on…this doesn’t seem right.

In my hurry to get it back in I had stuck it in the wrong hole - okay no worries I can just grab that out like…

No, it seems I can’t.  It’s stuck.

After drinking the shake I came back and had another go with chopsticks - no dice.  Ahh ha, pocket knife I’m thinking and I get it out and whip out the tweezers.  I’m certain I’m going to get it out now.  Much poking and grabbing and holding the blender over my head and…

Hmmm I seem to have wedged it further in.

At this point I seriously consider giving up, it’s stuck in the narrowing pipe (why would that be on the bottom of the blender anyway???) but I go back to the pocket knife and think “Can I use this some other way?”  Well there’s a toothpick but - wait a minute what about the corkscrew.  Put it in gently and out it pops.

First time, no effort at all - the exact right tool for the job.

And how often is it like this in life and in Business where we try and solve a problem and NOTHING works.  And we start to go - well this problem just can’t be solved, this job just can’t be done - when actually we’re just not approaching it right - we’re not using The Right Tools for The Job.

And this is a critical distinction for us to make - and very important too - I know a lot of times in my business I’ve started down a path and met with failure and it’s very easy to go “well it can’t be done”.  Rather than asking “How can it be done?” and “Did I approach this in the right way?”  Let’s look at a specific example.

One year we did a promotion for an Event using a new website domain and a series of videos to engage an audience and help them understand what to look for in such an event.  Then we went on to recommend the event once they went through the course.  Now the strategy was not flawed and we also ended up with a new website asset at the end of the promotion.

However it was not the Right Tool for The job - and how did we end up in this situation?  Well I jumped in to the first big idea I had with my Entrepreneurial feet - rather than reflecting on the different tools I could use for promoting the Event.  It doesn’t mean that the promotion was a failure - but it was harder than it needed to be (and most likely we didn’t get as big a result as we could have).

Remember that whilst action is incredibly important to grow your business (and as a general rule better than in-action having a plan and consciously reviewing and refining something before putting it into action is also important.  Often we sit on one side of the spectrum or the other - and it’s important to have a balance.  If you love to plan - make sure you put those plans into action AND if you love to take action make sure you have some kind of plan that you are taking action on.

So next time you find yourself struggling to get something to work ask yourself - am I approaching this in the right way and with the right tools?  Let me know if you’ve come across this in your business and how you handled it.

This post is for entrepreneurs who expect success to come packaged exactly as they expect with no need to join the dots.  No need to think outside the box - or work to make things fit.  In my experience this is a big What Not to Do that people often fail to see.

I needed to catch a cab in the city the other day and I didn’t have any cash on me - so I was intending on paying using EFTPOS (a debit card).  Open the first cab door “Do you have EFTPOS?”, “No…”  Shut the first cab door.

Open the second cab door “Do you have EFTPOS?”, “No, but there’s a cash machine just across the road - I’ll drive you there.”  Well sure I’ll jump right in.  Now this is smart on a number of levels - number one he’s thinking on his feet.  When I ask him a question and he gives me a different answer to the one I want he’s ready with a quick solution.

Secondly it’s making him more money - twice!  First he got the sale (versus the first guy who let it walk off) and secondly he’s driving me across the road (like 10 metres away) and turning on his meter earlier and making more money, fantastic!

Now maybe the first guy didn’t know that there was a cash machine across the road - but there were other ways he could have solved the problem.  Fact is he didn’t really want to be making money - the second guy did.  He used his ingenuity to come up with a quick solution to his customers problem to doing business with him.

So now it’s time to ask yourself the question - where is a lack of ingenuity costing you money?  Where are you not solving problems for your customers that allows you to provide them more value and put more money in your wallet.

Andrew.

P.S. If you fall in the same camp as the first guy and you’re going “Ouch - I don’t really want to be making money???”  Don’t beat yourself up about this - learn the lesson and get focused on what you need to do to make the money.  The point of this post is to help you come on over to the money side if that’s where you want to be.

One of them had the query “Where did you get all those photo’s and are they all yours?”  So I thought I’d do a series of posts with the photo’s and the story behind them.

Pukeko

This cheeky fellow hangs out in Tahuna Torea which is a nature reserve near where we live, they are such beautiful birds and we love spotting them with Rylan and going Pukeko, Pukeko!

Coconino National Forest

On one of our visits to the States we got to visit Coconino National Forest in Red Rock County.  We had great fun going for walks in this wilderness reserve – virtually no man made elements allowed by law which makes for an amazing real wilderness feel.  Fortunately we had our walkie talkies with us because we got a little bit lost on one of the trails because they were so subtle due to this very restriction.

The Cascades - Vanuatu

These are The Cascades a series of wonderful waterfalls in the tropical paradise of Vanuatu.  They had such an wonderful aqua blue colour to them and exciting spiders I kept spotting on the sides of the paths – no we didn’t include a photo of these guys.

Well today is July 1st, which means we are now officially half way through the year - wow it’s gone quick! Kim and I have spent the last month focused on two things, the plan for the rest of the year and the Entrepreneurs Boot Camp I attended at Palazzo Versace. As part of the plan for the rest of the year we have been deleting things from our businesses that don’t make sense.

All too often as Business Owners it’s easy to get into the trap of being a “Yes” person and going with the flow. What I mean by this is saying Yes to opportunities that pop up in front of you - without questioning whether it is part of your Big Vision or plan for your Business.

One of my mentors calls these “Blow Fly” opportunities, meaning they’re in your face BUT you should shoo them away and not get caught up in them. And I can see that we have definitely done that at times in the first half of this year and we’re putting in place some practices to make sure it doesn’t happen in the next six months.

I highly recommend you take the time to review your business results in the first half of the year, both in terms of how much profit you’ve made - but also in terms these two questions:

• Is your Business becoming the money making vehicle you want it to be?
• Are you enjoying it and using it to create the life you want?

Fall in love with the process, not the dream.

Now when I heard this I was stopped in my tracks, I went wow, that is profound. All too often we fall in love with want we want to have, whether it’s that dream job, that dream business deal or the old classic more money. The problem is if we’re focused just on what we want, and not what we need to do to get it then we may never reach it.

We absolutely want to keep our goals in mind as a reference point, but we need to be taking the actions to get us there. Plus here’s where this saying goes into overdrive, if you’re in love with the process of making the dream a reality is it easier or harder to do? Of course it’s easier, you’re going to be more in the flow and more aligned with what you’re doing.

Of course there will be obstacles on the way to our goal, but the more we can be in love with the process of achieving it the more easily we will reach it.

I wish you all the best in making your dreams come true.