A fantastic new Mexican place I had been frequenting has gone out of business. They were presenting authentic Mexican food, tasty sauces and exquisite presentation. The problem? Wrong market.
They were in a food court - admittedly in an up market area - but you’re still competing with other businesses that can serve food faster and at much lower prices. It was a restaurant experience through and through but in the wrong location.
Make sure you serve the right market - give them what they want and keep your tills ringing!
