Archive for March, 2010

How to Go Out of Business

Posted by Andrew Baird on March 31, 2010
General / No Comments

A fantastic new Mexican place I had been frequenting has gone out of business. They were presenting authentic Mexican food, tasty sauces and exquisite presentation. The problem? Wrong market.

They were in a food court – admittedly in an up market area – but you’re still competing with other businesses that can serve food faster and at much lower prices. It was a restaurant experience through and through but in the wrong location.

Make sure you serve the right market – give them what they want and keep your tills ringing!

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