Family

The Beauty of The One Click Upsell

Posted by Andrew Baird on June 10, 2010
Family, Fun / No Comments

Hi guys,

A real quick post today to comment on the beauty that is the one click upsell.

For those of you who haven’t come across it before it’s a great way to make more money when someone is purchasing off you.

Rather than trying to upsell them before the sale goes through – i.e. they add item A into their basket and you go “Would you also like item B?” – which can sometimes cause shopping cart / purchase exit (and a non purchase). You instead wait until after they have placed their order and then offer the additional item for sale.

I’ve created a real quick video of an upsell in action from one of my favorite online retailers who have just added the upsell to their shopping cart. It’s just over a minute long so watch and enjoy,

Andrew.

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Relax and Chill Out

Posted by Andrew Baird on January 12, 2010
Business, Family, Personal / No Comments

Welcome to 2010 – Here’s to another fantastic year :D .  My first post for this year is based around what we spent our New Years break doing – relaxing and chilling out.  And it’s something that is vital for us to do – life can be so hectic these days (whether you own a business or not) and it’s crucial that we create some space to step away from everything and rejuvenate.

We spent ours at Oreti which is a blissfully quiet resort beside Lake Taupo.  I had discussed with my Coach what we would do at the end of the year to know that we had made it and achieved so much during the year.   I got a clear mental picture of relaxing on a deck with both the kids asleep and us looking out over Taupo – fortunately Kim was able to find the resort that fitted my mental picture.

We intentionally set it up so that we did relax and renew ourselves – no TV, no games, just books and quality time together as a family.  I read Andre Agassi’s new book “Open: An Autobiography” – which is an amazing read and I know I’ll read it again – plus I’ll probably do a post on what I got out of the book.

We also spent some time working more on the Vision for Amazing Business and this has really helped us hit the ground running this year – and to know what to focus on and what to delete.  I realised last year that Vision was the big thing that was missing and holding us back, and given how inspired I have felt for the start of this year I know it’s building powerfully on the work on Vision we did last year.

So far it has also confirmed for me a theory that one of our clients (who has taken a new business from $0 to worth over a million dollars in less than a year) has – he believes that the way you start your year sets the tone and the energy for the year ahead.  Here’s to more of this energy because I’m loving it – how did you spend your New Years?

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The Right Tools for The Job

Posted by Andrew Baird on November 18, 2009
Business, Family, General / No Comments

So I was making our breakfast shake this morning – our usual breakfast unless I’m making pikelets – and I noticed that a rubber foot had come off the blender.  No worries I think, I’ll just pop it back in the slot.

Hmmmm, wait on…this doesn’t seem right.

In my hurry to get it back in I had stuck it in the wrong hole – okay no worries I can just grab that out like…

No, it seems I can’t.  It’s stuck.

After drinking the shake I came back and had another go with chopsticks – no dice.  Ahh ha, pocket knife I’m thinking and I get it out and whip out the tweezers.  I’m certain I’m going to get it out now.  Much poking and grabbing and holding the blender over my head and…

Hmmm I seem to have wedged it further in.

At this point I seriously consider giving up, it’s stuck in the narrowing pipe (why would that be on the bottom of the blender anyway???) but I go back to the pocket knife and think “Can I use this some other way?”  Well there’s a toothpick but – wait a minute what about the corkscrew.  Put it in gently and out it pops.

First time, no effort at all – the exact right tool for the job.

And how often is it like this in life and in Business where we try and solve a problem and NOTHING works.  And we start to go – well this problem just can’t be solved, this job just can’t be done – when actually we’re just not approaching it right – we’re not using The Right Tools for The Job.

And this is a critical distinction for us to make – and very important too – I know a lot of times in my business I’ve started down a path and met with failure and it’s very easy to go “well it can’t be done”.  Rather than asking “How can it be done?” and “Did I approach this in the right way?”  Let’s look at a specific example.

One year we did a promotion for an Event using a new website domain and a series of videos to engage an audience and help them understand what to look for in such an event.  Then we went on to recommend the event once they went through the course.  Now the strategy was not flawed and we also ended up with a new website asset at the end of the promotion.

However it was not the Right Tool for The job – and how did we end up in this situation?  Well I jumped in to the first big idea I had with my Entrepreneurial feet – rather than reflecting on the different tools I could use for promoting the Event.  It doesn’t mean that the promotion was a failure – but it was harder than it needed to be (and most likely we didn’t get as big a result as we could have).

Remember that whilst action is incredibly important to grow your business (and as a general rule better than in-action ;) having a plan and consciously reviewing and refining something before putting it into action is also important.  Often we sit on one side of the spectrum or the other – and it’s important to have a balance.  If you love to plan – make sure you put those plans into action AND if you love to take action make sure you have some kind of plan that you are taking action on.

So next time you find yourself struggling to get something to work ask yourself – am I approaching this in the right way and with the right tools?  Let me know if you’ve come across this in your business and how you handled it.

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Calendar Photos Round 1 – Snap

Posted by Andrew Baird on August 19, 2009
Business, Family, Fun, Travel / No Comments

Last year we made a calendar for some of our Amazing Business clients to say thank you for working with us and playing full out.

One of them had the query “Where did you get all those photo’s and are they all yours?”  So I thought I’d do a series of posts with the photo’s and the story behind them.

Pukeko

Pukeko

This cheeky fellow hangs out in Tahuna Torea which is a nature reserve near where we live, they are such beautiful birds and we love spotting them with Rylan and going Pukeko, Pukeko!

Coconino National Forest

Coconino National Forest

On one of our visits to the States we got to visit Coconino National Forest in Red Rock County.  We had great fun going for walks in this wilderness reserve – virtually no man made elements allowed by law which makes for an amazing real wilderness feel.  Fortunately we had our walkie talkies with us because we got a little bit lost on one of the trails because they were so subtle due to this very restriction.

The Cascades - Vanuatu

The Cascades - Vanuatu

These are The Cascades a series of wonderful waterfalls in the tropical paradise of Vanuatu.  They had such an wonderful aqua blue colour to them and exciting spiders I kept spotting on the sides of the paths – no we didn’t include a photo of these guys.

I hope you enjoyed these photo’s as much as we did going on our trips and taking them.
Andrew.
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What a Difference a Week can Make

Posted by Andrew Baird on April 08, 2009
Family, Travel / 1 Comment

So I arrived back on Monday from a week in Australia, I had a good break and an exciting time both with the people I caught up with and the events I attended.  But this post is actually about what happened at home while I was away.

We often think that people stay the same and don’t change, of course this isn’t true – and if you’re hanging out with the right people it’s definitely not true.  In the case of kids though we all take for granted that they change over time, and boy was this true of my son Rylan (almost 3) while I was away.

I would call my wife Kim and Rylan while I was away so I kept up with what they were up to, on the Sunday before I came home I called them to see if they were ready for me to come home.  I spoke to Kim first and then she put Rylan on, I asked him “Are you going to come and pick Daddy up from the Airport?”  The reply came back crystal clear “Yes, but not Today, because today we’re going to see Vanessa and Jeremy and the Horsey and the Doggy!”

Wow, to think it was only a year ago he started putting sentences together, and my being away had given him a real concept of today, and tomorrow.  Which is great for managing our lives, but can cause us to be forever reaching for something that’s out there, instead of being happy with where we’re at today, right now.

When I was met at the airport it was Rylan who spotted me, “There’s Daddy!” and he ran up to give me a big hug.  Not only was he taller he was also more excited to see me than the presents I had brought – these changes just keep getting better and better!

Of course I let him know how proud I was of him, and how well he had looked after Mummy while I was away.  This is something we often forget with the people around us who are growing and changing, do you compliment them and let them know that they are changing for the better and helping make the world a better place.

I hope you do, and remember if you haven’t been you can change it right now by giving someone around you some positive feedback.  And if it’s you who’s been improving, then I salute you too!

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