Andrew Baird Blog

Hi guys,

A real quick post today to comment on the beauty that is the one click upsell.

For those of you who haven’t come across it before it’s a great way to make more money when someone is purchasing off you.

Rather than trying to upsell them before the sale goes through - i.e. they add item A into their basket and you go “Would you also like item B?” - which can sometimes cause shopping cart / purchase exit (and a non purchase). You instead wait until after they have placed their order and then offer the additional item for sale.

I’ve created a real quick video of an upsell in action from one of my favorite online retailers who have just added the upsell to their shopping cart. It’s just over a minute long so watch and enjoy,

Andrew.

Hey guys,

I’ve just created a new video showing you Easy Hidden Profits in your business. If you’d like to check it out - while it’s still available - go right now to:

Unlock Easy Hidden Profits in Your Business

Enjoy!

A fantastic new Mexican place I had been frequenting has gone out of business. They were presenting authentic Mexican food, tasty sauces and exquisite presentation. The problem? Wrong market.

They were in a food court - admittedly in an up market area - but you’re still competing with other businesses that can serve food faster and at much lower prices. It was a restaurant experience through and through but in the wrong location.

Make sure you serve the right market - give them what they want and keep your tills ringing!

Back in 1999 an Ugly Pink Thai Restaurant appeared on a street corner in Newmarket, opposite where I was working. A work colleague commented to me “That eye-sore won’t last!” Fast forward to 2010 and let’s have a look at the reality – the business that we worked at then no longer exists, and the company that purchased it shut down the operation not even two years after that comment was made. Conversely the Ugly Pink Thai Restaurant is still operating on that same corner.

Now I have never been to that Thai restaurant, I don’t know if it has good food, I don’t know if it has the same owners it had over 10 years ago. But what I do know is that they got one marketing aspect of their business dead right – get people to notice you. Ironically it was exactly the thing that my work colleague disliked about the business that I suspect is one of the keys in that business and the building still being in existence and identical today.

Having features of your business that are Unique, Memorable and Eye-Catching is key in getting your customers to Notice and Remember you. Of course there are other ways of doing this than a pink building – but it’s a great example that just because people don’t like something doesn’t mean it doesn’t work as a promotional tool.

What do you do in your business to make it Unique, Memorable and Eye-Catching?

Welcome to 2010 - Here’s to another fantastic year :D.  My first post for this year is based around what we spent our New Years break doing - relaxing and chilling out.  And it’s something that is vital for us to do - life can be so hectic these days (whether you own a business or not) and it’s crucial that we create some space to step away from everything and rejuvenate.

We spent ours at Oreti which is a blissfully quiet resort beside Lake Taupo.  I had discussed with my Coach what we would do at the end of the year to know that we had made it and achieved so much during the year.   I got a clear mental picture of relaxing on a deck with both the kids asleep and us looking out over Taupo - fortunately Kim was able to find the resort that fitted my mental picture.

We intentionally set it up so that we did relax and renew ourselves - no TV, no games, just books and quality time together as a family.  I read Andre Agassi’s new book “Open: An Autobiography” - which is an amazing read and I know I’ll read it again - plus I’ll probably do a post on what I got out of the book.

We also spent some time working more on the Vision for Amazing Business and this has really helped us hit the ground running this year - and to know what to focus on and what to delete.  I realised last year that Vision was the big thing that was missing and holding us back, and given how inspired I have felt for the start of this year I know it’s building powerfully on the work on Vision we did last year.

So far it has also confirmed for me a theory that one of our clients (who has taken a new business from $0 to worth over a million dollars in less than a year) has - he believes that the way you start your year sets the tone and the energy for the year ahead.  Here’s to more of this energy because I’m loving it - how did you spend your New Years?